Reselling Luxury Brands from Japan: How to Source Louis Vuitton, Gucci, Chanel & More

Japan has one of the most active and trustworthy secondhand luxury markets in the world.
What makes it special?

• Items are often gently used and well-maintained

• Original receipts, boxes, and certificates are frequently included

• Japanese sellers are meticulous about product descriptions and condition

• Domestic prices are often 20–50% lower than international resale prices

You can find incredible deals on platforms like Mercari, Rakuma, and JDirectItems Auction—especially if you know what to look for.

Here’s what resellers around the world are sourcing from Japan with success:

• High demand globally, especially Monogram canvas bags

• Look for: Speedy, Neverfull, Keepall, wallets

• Items in Japan often include boxes and dust bags

• Damaged or worn items also sell well when priced right

• Vintage models and belts are popular in overseas markets

• Japan often has earlier seasons or limited editions that are rare abroad

• Look for good-condition items with certificates or tags still attached

• Classic flap bags, brooches, and accessories are hot sellers

• Older styles are often underpriced in Japan

• Be aware: Authenticity is key—ask for original cards or use third-party services

• More affordable, lighter items that are great for volume sellers

• Excellent entry-level brand for new resellers

• Japan offers unique models and color variations

• Japanese sellers take better care of items, often storing them in pristine condition

• Returns are rare, so prices are lower compared to Western platforms

• Many listings include detailed photos and condition notes

• Buyers in Japan value trust, so listings are more transparent

• Search for low-resolution or poorly photographed listings—less competition

• Look for descriptions like “まとめ” “未使用” or “処分”

• Compare prices with eBay sold listings

• Target sets or bundles (e.g., bag + wallet) for added value

• Items with minor flaws (scratches, fraying) can still sell well overseas

Most Japanese platforms don’t support international buyers—but that’s where J-Subculture comes in.

With us, you can:

• Buy directly from Mercari, Rakuma, and JDirectItems Auction / Fleamarket

• Request condition checks before shipping

• Bundle items to save on international shipping

• Customize customs declarations

• Manage high-value items securely

• Get support in English throughout the process

Pro tip: Join our Business User Program for even more savings and tools.