Why the World Is Buying from Mercari Japan (2025 Trends)

What’s Behind the Global Rush to Buy from Mercari Japan?

Japanese secondhand shopping has officially gone global — and Mercari Japan is leading the charge.

According to Mercari’s 2024 cross-border trend report, shoppers around the world are increasingly turning to Japan’s resale market to buy everything from rare collectibles to vintage fashion and anime goods. The report shows strong year-on-year growth in international demand, especially from the U.S., Europe, and Southeast Asia.

If you’re outside Japan, you might wonder:

How can I buy from Mercari Japan if it doesn’t ship internationally and I don’t have a Japanese address?
The easiest way is to use a trusted proxy shopping service like J‑Subculture, which handles the buying, storage, and international shipping for you.

Let’s break down the trend — and show you how to join it safely and easily.

Global Demand for Japanese Secondhand Goods Is Surging

Mercari’s report highlights some key takeaways about what’s driving international shoppers to the platform:

• High-quality listings with accurate descriptions and condition notes

• Japan-only releases including anime figures, cosmetics, luxury fashion, and music goods

• Fast-growing categories like Pokémon cards, vintage tech, handbags, and streetwear

• Global interest in Japanese brands such as UNIQLO, COMME des GARÇONS, Nintendo, and more

Top countries buying from Mercari Japan:

• USA – anime figures, trading cards, electronics

• Philippines – Japanese beauty products, apparel

• Germany – retro audio gear, secondhand cameras

• UK – vintage fashion, rare books

Why Buy from Mercari Japan Instead of Local Marketplaces?

International buyers turn to Mercari Japan for several key advantages:

1. Access to Japan-Exclusive Items

Mercari is a treasure trove of Japan-only releases — from limited Pokémon cards to hard-to-find figures never sold overseas.

2. Affordable Prices on High-Quality Goods

In Japan, even secondhand items are often in like-new condition, with accurate listings and great care from sellers.

3. Eco-Friendly & Sustainable Shopping

More buyers are turning to secondhand goods as part of circular fashion and sustainability movements.

How to Buy from Mercari Japan If You Live Overseas

Mercari Japan doesn’t ship internationally — but you can still access everything safely through J‑Subculture.

Here’s how the process works:

Step 1: Find an item on Mercari Japan

Use J‑Subculture’s Mercari Search Tool or AI Keyword Helper to translate your item into Japanese for better results.

Step 2: Request a Quote

Submit the link or product ID — we’ll confirm its availability, item cost, and shipping fees.

Step 3: Pay & Let Us Handle the Rest

J‑Subculture will purchase the item, inspect it for quality, store it for free (up to 45 days), and ship it to you worldwide.

Bonus Tip: Save More with Consolidation

Buying multiple items? Combine them into one shipment and save on international shipping costs.

Join the Global Shopping Trend Now!

The numbers are clear: buyers across the world are already shopping on Mercari Japan — and loving the experience.