Play Arts figures have changed a lot over the years–gaining tons of new licenses, getting larger and way more expensive but the outstanding quality of the toys remain. And now Square-Enix is setting their sights on Marvel Comics!
Square Enix has broadened their non-video game licenses to include the Marvel Universe, by virtue of their Play Arts Kai Variants line. Play Arts Kai lineup of classic pop culture figures given a Japanese twist, reimagine Marvel Universe characters with hyper-stylized designs.
Marvel Variants, in contrast, allows Square Enix to skirt the edges of existing comic book or movie licenses that may belong to other licensees. This excellent Japanese-infused take on fan-favorite Marvel Universe superheros is one no fan will want to let escape their grasp!
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